Bee care full, ewe
foxypar4
I don’t want to burst your bubble, Binky, but …
You have a spell cheque function
It came with your PC Continue reading
What’s your life’s music soundtrack?
A friend of mine has brought up various artists from time to time, stating that if he could have a soundtrack for his life that these songs that he gravitated towards would be on them.
I think it was then that I first started to realize that I do the very same thing, but I had never put it into a conscious thought. Continue reading
The keys to attention-getting messages
Attention-getting messages break through the black and white (photo: VinothChandar on Flickr)
Getting someone’s attention can be a daunting task in today’s world. Continue reading
Understand what your competitors are up to
It is easier than ever to sleuth out what your competitors are doing – marketing-wise. There’s a whole list of not-so devious ways Continue reading
B2B creative: The Oxymoron Awards
anonymous
I don’t want to burst your bubble, Bucky, but, with one exception, b2b award shows aren’t about recognizing great creative anymore.
Focus groups
Lest you think business travel is glamorous, this was the view from my hotel room.
Last week I spent eight evening hours watching focus groups, both here and on the West Coast. Continue reading
Integrated Business Branding — A 5-Step holistic process
Developing a truly powerful business brand that covers all your internal and external marketing needs isn’t easy. In fact, it’s a lot of work. Continue reading
Is print dying?
photo by nitroetro
I don’t want to burst your cyber bubble, Bucky, but it’s not. At least, I hope for all our sakes it’s not.
The value of standing out
photo via the 5th ape on flickr
There are only two laws of survival in the integrated jungle. If you don’t want to be eaten alive, blend in. If you want to attract a mate, stand out. Continue reading
Recipe for b-to-b integrated marketing communications
Just watch out for that "bad egg."
Every once in a while a client or a business associate asks what I think integrated marketing communications really is. In a way, it’s sorta like one of those extra large egg cartons Continue reading