15 things to consider before you commit print suicide
poorfish
Now, I don’t want to burst your bubble, Bucky, but the fate of print is in your hands.
Marketing strategy or objective — which comes first?
So why did the chicken cross the road? Legend says it was to get to the other side. But, was there an even bigger objective? Continue reading
B2B brand equity and what it means in the c-suite
amanda farah
I don’t want to burst your bubble, Binky, but most people in your company spend more time thinking about their tans than they do thinking about the real value of your brand.
Are you just feigning Pinterest in your social media efforts?
Microsoft Advertising's Pinterest profile via pinterest.com
I thought I’d spend some time on Pinterest to see how the b2b elite are using it. I quickly discovered Continue reading
Bullet points to the head of the IMC oxymorons
Illustration Phil Kirkland Photo 50 Watts
I don’t want to burst your bubble, Binky, but execution of brilliantly strategic integrated b2b marketing programs is still a monumental mess.
The dream to be a super hero | C2E2 – Chicago Comic & Entertainment Expo
Let’s face it, we all have that nerdy kid inside of us, dreaming of becoming a super hero and playing among the clouds…WHOOoosh! This past Saturday I may not have made my dream of super hero status come true but I got the next best thing. Continue reading
May the new patron saint of b2b branding be with you
I don’t want to burst your bubble, Bucky, but you can learn a lot from the orgy of mirror balls and bubble clusters that is the new Mother Teresa of transformative b2b brands.
Creatively creating buzz: Lollapalooza’s teaser ads
As a major fan of live music, every summer I make plans to spend three days in Chicago’s Grant Park for the Lollapalooza music festival. Continue reading
Simple truth behind b2b branding exposed
Gee whiz, folks. This b2b branding stuff isn’t such a big mystery after all. Continue reading
Meet the 7 shifts that will transform your business
I don’t want to burst your bubble, Bertie, but paradigm-shift is more than just an over-used, corny term that even I feel guilty dragging out.
It’s your future.