Think about how much communication you experience during a typical day. Think about everything you read online, face-to-face discussions you’re part of, and emails or texts you receive. It’s a massive amount (unless you happen to be a hermit on a desert island without Internet access). Continue reading
Rather than pontificating on marketing issues, I’d rather today use this space to honor our Nation’s many veterans who have served this great country and protected us all. Continue reading
Crain Communications recently announced that it would no longer be publishing BtoB, its magazine covering the BtoB marketing industry. Continue reading
On the way to a client visit in the burbs, I wound up killing time in a McDonald’s before the meeting. As it was time to go, I headed to the bathroom and found a McDonald’s worker holding the door open for an elderly woman who was using a walker. The worker held the door for me and exited, so the elderly woman and I were alone. Continue reading
“Annual performance reviews are one of the silliest inventions of mankind.” Or so says David C. Baker, well-know marketing/ad agency consultant. Continue reading
What’s the difference between talking and communicating?
At first glance, the words might appear to mean pretty much the same thing. They make you think about the act of someone conveying information, ideas or opinions to one or more other people, whether it’s a friend, family member, complete stranger, or target audience if you’re a marketer. But in reality “talking” and “communicating” can be two very different things.
This idea was the topic of discussion at Mobium’s most recent New Paradigm event here in Chicago, which featured guest speaker Dr. Geoffrey Tumlin. Dr. Tumlin is the author of Stop Talking, Start Communicating, a book exploring how the “communication revolution” of the past 15 years has arguably made it much easier for people to talk more frequently to a wider group of people, but at the same time it has made true communication more difficult.
One of the ways Dr. Tumlin explained this idea was in terms of higher and lower order communication. An example of higher order communication, he said, is being able to have an argument with someone without yelling and making it unnecessarily heated. This would be communicating, not just talking. On the other hand, an example of lower order communication would be firing off quick responses without much thought to the impact they’ll have on the conversation or the relationship with the person or people you’re addressing. And in the current times of social media status updates and text messaging, lower order communication has become commonplace while higher order communication is eroding from lack of use. To further illustrate the point, Dr. Tumlin said he often comes across young people who are painfully shy when having to engage in face-to-face communication, since the majority of their interactions are done online or on their phones.
This has also affected marketers, he said, who now often send their impersonal messages out to their audience without much regard to how it will be received and what exactly it will mean to the audience.
Throughout the presentation and discussion, I found myself agreeing with just about everything Dr. Tumlin had to say. Personally, I always do my best to try to communicate and not just talk. It can be difficult to do in today’s world, but I’ve found that stopping to think about what you’re about to say and how it might be received by whoever you’re addressing can make a huge difference–whether it’s an email, Twitter post or statement you make to someone face-to-face.
What do you think?
An old rock and roll song called “You Talk Too Much” was a kind of precursor of what has been a big problem in b2b marketing communications for many years. Continue reading
My recently retired partner, Gordon, had many expressions he used in business. But the one I‘ll always remember is “This is like being nibbled to death by ducks.” Continue reading
I love to read. I read all kinds of things, from fiction to non-fiction, on a wide array of topics. As with most life-enriching activities, the challenge is always finding the time or making it a priority Continue reading