So why did the chicken cross the road? Legend says it was to get to the other side. But, was there an even bigger objective?

  Gee whiz, folks.  This b2b branding stuff isn’t such a big mystery after all.

I’ve been hearing some discussion recently among CMOs that b2b integrated marketing communications (IMC) is no longer as relevant as it used to be.

ROI is not a chicken dance! The speaker at the recent BMA Chicago luncheon was talking about using data to make better marketing decisions and thus, get a better return on investment.

B2b buyers are spending more and more time online today, finding out what they need to know about your brand and what you can offer them. So it’s important that you engineer all of your brand’s online activities

What percent of your organization’s yearly sales comes from existing customers – 25%, 40%, 50%, 80%?  Does your marketing budget have a line item specially dedicated to communicating with your customers?

It is easier than ever to sleuth out what your competitors are doing – marketing-wise.  There’s a whole list of not-so devious ways

Developing a truly powerful business brand that covers all your internal and external marketing needs isn’t easy.  In fact, it’s a lot of work.

Every once in a while a client or a business associate asks what I think integrated marketing communications really is.  In a way, it’s sorta like one of those extra large egg cartons

Well, here we are.  Another moving day is almost upon us.