It is easier than ever to sleuth out what your competitors are doing – marketing-wise.  There’s a whole list of not-so devious ways

Developing a truly powerful business brand that covers all your internal and external marketing needs isn’t easy.  In fact, it’s a lot of work.

Every once in a while a client or a business associate asks what I think integrated marketing communications really is.  In a way, it’s sorta like one of those extra large egg cartons

Well, here we are.  Another moving day is almost upon us.

When I write for our company’s blog, I am usually focused on marketing, brand strategy or b-to-b communications.  But today I can’t help but remember what my Dad was going through 67 years ago.

Like the law of gravity, principles have always existed.  They are always in force whether you choose to recognize them or not.

If you‘re like most business marketers, your budget for re-marketing and communicating to customers is probably minimal at best.  Most of your budget goes towards finding new customers.

So what does this photo of the draft beer taps at the Goose Island Brewery in Chicago have to do with integrated business-to-business branding and communications?

The CEO comes into your office and says, “We need a new print ad, a radio spot and a brochure to announce our new revolutionary widget to the marketplace.”  Suddenly, you are faced with one of marketing’s moments of truth.

Clients seem reluctant to commit to full-scale digital campaigns. They are worried that they will waste their already limited budget in trying something they have no idea will work for their marketing efforts. And they are right. There needs to … Continue reading →