Getting someone’s attention can be a daunting task in today’s world.

It is easier than ever to sleuth out what your competitors are doing – marketing-wise.  There’s a whole list of not-so devious ways

Last week I spent eight evening hours watching focus groups, both here and on the West Coast.

Developing a truly powerful business brand that covers all your internal and external marketing needs isn’t easy.  In fact, it’s a lot of work.

There are only two laws of survival in the integrated jungle. If you don’t want to be eaten alive, blend in. If you want to attract a mate, stand out.

photo via altemark One of the biggest goals of building close customer relationships is developing brand advocates. In other words, taking the necessary steps to convert your best customers into your best salespeople.

Like the law of gravity, principles have always existed.  They are always in force whether you choose to recognize them or not.

You can‘t afford to be perceived as just one of the herd offering the same stuff that everyone else is offering. To succeed in this new paradigm, you’ll have to become top of mind (number one) in something in your … Continue reading →

B2B marketers spend millions on brands, and yet a great deal of business messages don’t seem to take into account what people are really buying, what they’re interested in hearing

So what does this photo of the draft beer taps at the Goose Island Brewery in Chicago have to do with integrated business-to-business branding and communications?