I don’t want to burst your cyber bubble, Bucky, but it’s not. At least, I hope for all our sakes it’s not.

There are only two laws of survival in the integrated jungle. If you don’t want to be eaten alive, blend in. If you want to attract a mate, stand out.

Every once in a while a client or a business associate asks what I think integrated marketing communications really is.  In a way, it’s sorta like one of those extra large egg cartons

B2B marketers spend millions on brands, and yet a great deal of business messages don’t seem to take into account what people are really buying, what they’re interested in hearing

Your old marketplace is being replaced with a “market space” where customers determine the time, place and conditions of doing business.

I don’t want to burst your bubble, Barney, but buzz is not what it used to be.

“We flew into Iquitos from Lima last night. The challenge began as soon as we landed …

Four years ago the fine folks at Mobium put together an online survey to compare the perceptions of American business marketers with those of their overseas business buyers concerning the image of U.S. business brands around the globe.

It was my second job in marketing. My office was high on top of the tower of a manufacturing building on the Southside of Chicago. It had a wonderful view but no one ever wanted to come up to see … Continue reading →

During a recent visit to an antique store, I stumbled across boxes of old ads preserved from Life Magazine