It is easier than ever to sleuth out what your competitors are doing – marketing-wise.  There’s a whole list of not-so devious ways

I don’t want to burst your cyber bubble, Bucky, but it’s not. At least, I hope for all our sakes it’s not.

There are only two laws of survival in the integrated jungle. If you don’t want to be eaten alive, blend in. If you want to attract a mate, stand out.

Every once in a while a client or a business associate asks what I think integrated marketing communications really is.  In a way, it’s sorta like one of those extra large egg cartons

So what does this photo of the draft beer taps at the Goose Island Brewery in Chicago have to do with integrated business-to-business branding and communications?

The CEO comes into your office and says, “We need a new print ad, a radio spot and a brochure to announce our new revolutionary widget to the marketplace.”  Suddenly, you are faced with one of marketing’s moments of truth.

I don’t want to burst your bubble, Barney, but buzz is not what it used to be.

I don’t want to burst your bubble, Barney, but it’s time to stop hiding behind your content.

Once upon a time there were three little piggies going to market in tough times. One built his marketing budget out of sticks because that was all he could afford. Another built her budget out of wood so she could … Continue reading →

The headline on the first page in an issue of last week’s Wall Street Journal’s Marketplace section says: “ Hewlett-Packard to Lay Off 24,600 Workers.”